Skip to content Skip to footer

8 Black-owned beauty brands to keep an eye on

By Simone Limbu

Do you remember the beauty counter aisle with an embarrassing number of foundation shades, or the haircare aisle with products aimed at having only smooth, straight, and silky hair? Although the beauty industry has made strides in terms of diversity and inclusion, it still falls short of meeting the basic needs of the Black community. Having said that, an increasing number of Black entrepreneurs are taking matters into their own hands and launching their own beauty brands, ranging from indie to luxury.

As we celebrate Black History Month, here are 8 Black-owned beauty brands whose products you can support and discover.



Founder Cashmere Nicole drew attention to this brand, with its creative packaging and names that were inspired by real foods. Their face powder resembled flour packaging, as did their lip products, which came in a variety of flavours such as s’mores and salted caramel. The vegan and cruelty-free beauty brands are available for purchase both online and in-store.



Sharon Chuter, a Nigerian-born, LA- and London-based former beauty executive, founded UOMA (pronounced uh-mah, which means beautiful) with an emphasis on inclusivity, diversity, and empowerment. The brand debuted its foundations in 2018 with a whopping 51 shades and is known for the rich pigments in its products for a flawless face. The sister brand, UOMA Beauty by Sharon C, was launched in 2021 at an affordable price point while delivering high-quality products and is vegan, cruelty-free, and eco-friendly.



If you want to achieve the glowy and pigmented foil makeup looks, look no further. Danessa Myricks, a self-taught makeup artist, entrepreneur, photographer, and mother, offers a colourful line of multitasking creams, powders, and pigments for those coveted editorial looks.



Fenty Beauty, founded by Rihanna, caused a stir in the beauty industry with her 40-shade foundation in 2017, and has since expanded to 50 shades. Rihanna was inspired to launch this brand after noticing a gap in the beauty industry for products that worked for all skin types and tones. Following the launch of the brand, the term “Fenty Effect” triggered a chain reaction in which beauty brands began releasing complexion products in more shades.



Brigeo is a haircare brand that caters to every hair texture and needs by using naturally derived, yet performance-driven ingredients to deliver visible results. Nancy Twine, who used her grandmother’s recipe for homemade hair care products, did not get the same results from store-bought products in the city. Briogeo was created by combining her grandmother’s beauty recipes and a chemist team. Briogeo is a ‘6-free’ hair care brand, which means the formulas are free of sulfates, parabens, phthalates, silicones, DEA, and synthetic colours.



Michele Scott-Lynch, the Founder and CEO of Bouclème, was an avid hair straightener user who began to appreciate her curls in her 30s. This resulted in two years of formulation testing and the launch of a clean curl care range for curly-haired people all over the world. This 100% recyclable line is cruelty-free and uses 100% biodegradable, fair-trade ingredients whenever possible.



Shontay Lundy created Black Girl Sunscreen in 2016, which is curated specifically for women of colour. It dries completely clear, which means no white cast, and provides protection from harmful UV rays. It contains potent natural ingredients like avocado, cacao, and carrot juice that help to reduce the signs of ageing, add moisture, and promote healing for healthy skin.